HISTORY

In the quaint medieval village of Vinci, where inspiration thrived in the heart and brush of Leonardo Da Vinci, artisans worked their family crafts in old stone buildings with terracotta tile roofs along the cobblestone streets.
L’arte della pasta was the trade of Signor Vasco Lensi in 1920. He and his family hand made small batches of pasta, leaving them to dry in the sun-drenched open air. They packed the pasta in paper bags, loaded them into the back of the small family truck and rumbled through the hillsides of Vinci and Florence, passing vineyards and open farmland, to make home deliveries of fresh-made pasta.
Over some 40 years, the family business blossomed under  Vasco  Lensi’s guidance as he tutored his son Marzio in the business. Marzio added updated equipment to the growing operation and eventually built a pasta factory with full production lines. With a continued commitment to the time-honored trade, he introduced new products into the European market. Some of his early innovations included organic, tri color and special wheat pastas.
Since 1988 the commercial activity and responsibility of Lensi brand in Europe and other important key markets were in the hand of Marzia Lensi. Marzia’s activities continued also after the acquisition of the Lensi brand by  American Italian Pasta Co, by contributing with her expertise and competence making the transition very effective, adding to the new organization her knowledge of the pasta legacy acquired within the family.  
Throughout the past several decades, Pasta Lensi has become well known for innovation while staying true to L’arte della pasta.