US National Pasta Association's new campaign


The National Pasta Association (NPA) is the organization that is responsible for creating and delivering positive messages about the pasta industry for consumers. Our parent company AIPC has been an integral part of the NPA for many years.
This year Walt George (AIPC's President) is the Vice Chairman of the organization.  The NPA has worked hard to craft a great message that is positive and motivates consumers to buy more pasta. We are working with a PR agency on a six month long campaign to reach consumers with our new message:
                               Pasta Fits:  
Into your healthy lifestyle, into a balanced diet, into a weight loss program and into your busy days.

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